From initial meeting to completion this should take up to 6 weeks.

This allows time for:

2 weeks to design the logo

• Initial design brief meeting

• 2-3 design concepts

• 1 concept approval

• 1 x edit/ amend

• Final logo approval

2 weeks to produce final style guide

2 weeks to design icon and illustrations

• Initial ideas for icons/ illustrations

• 2 concepts

• One concept approval

• 1 x edit/ amend

• Final iconograohy & illustration

£1200

50% deposit upfront

50% upon completion

LOGO & VISUAL IDENTITY

• 2-3 design concepts up front before a favourite is selected, crafted, and refined.

• Primary custom logo design that will serve as your brand identifier.

• Secondary logo variations: these can include stacked, horizontal or vertical applications and might also include simplified marks e.g. word marks, letter marks, icon marks etc. all depending on the primary logo type.

• Logo one-pager guide; a simple set of rules that governs the logo application

STYLE GUIDE

This help your team and anyone working with you what they can do with you brand. This includes:

Brand positioning: captures an already established brand vision, mission, purpose and tone of voice.

Logo guideline: The different elements of your logo and how they should be used.

• Icon and Trademark versions

• Primary & Secondar versions

• Safe area

• Sizing

• Colour versions and background application

• Misuse and unacceptable usage - things to avoid

• Any legal requirements for using the logo.

Typography: Rules and information regarding your typefaces and font systems. A list of typeface used for your brand or custom typeface.

Font system: how your fonts should be used i.e. primary and secondary, digital typefaces.

Type hierarchy: combination of font styles for heading, body copy etc.

Colour palette: custom colour palette curated for you brand with your colour palette’s RGB, CMYK, and hexadecimal codes.

EXTRAS

Iconography: icons that your brand can use on your website, app, packaging and so on. These can be stock or custom made.

Illustrations: Stock or custom drawings that are in line with your brand style guide.